A First-Timer’s Guide to Holidays in Morocco

Morocco welcomes a new generation of curious travellers to explore its extraordinary diversity, ranging from historic cities like Marrakech to family-friendly beach resorts like Agadir and secluded natural landscapes in the Atlas Mountains.

Known as the “Kingdom of Light”, this country radiates eye-catching colours that are accentuated by year-round shine, bringing to life its arts, culture and fascinating history. Whether you are looking for a soothing spa weekend, an action-packed excursion, or a fun getaway with vibrant nightlife, this magical country has it all. Be amazed by fabulous hotels, scrumptious delicacies, friendly hospitality and incredible wildlife. Take a hot air balloon ride across unspoilt deserts and visit a variety of top restaurants, bars and historical landmarks in Casablanca, Rabat, Fez, Essaouira, Ouarzazate and Tangier. Light up your life with a unique escape that blends ancient tradition with innovative modernity, making it an ideal holiday destination for families, groups of friends, couples and solo travellers. Read on for top recommendations on how to spend your first visit to this flourishing travel hotspot.

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Beach Bliss

For holidaymakers craving a seaside escape, Agadir is home to soft sands and shallow waters which make it perfect for the little ones to run free and splash around. Stay in stunning beach resorts and opt for an all-inclusive holiday to make this a worry-free experience. A range of nearby beaches along the Atlantic coastline provide a feast of fun with an abundance of water sports on offer, including jet skiing and parasailing. Surfers will love the big waves at Taghazout Beach and solo travellers can explore more secluded spots like Sidi El Bachir. Casablanca boasts romantic beach settings with golden sands, stunning views and tropical cocktails. Just when you think you have seen Morocco’s best coastlines, there is plenty more to uncover in Essaouira and Tangier. Dalia Beach, Quemado Beach, Saidia Beach, Skhirate Beach, Oualidia Beach, Legzira Beach and Imesouane Beach are some excellent options.

Desert Escapades

Away from the hustle and bustle of city living, tourists can find total serenity around the jaw-dropping natural beauty of the Sahara Desert, where spectacular views and magical sunsets are plentiful. Groups of friends can try out an abundance of exhilarating activities amongst picturesque scenery, including quad biking, sandboarding and dune buggy rides. Make your trip a once-in-a-lifetime experience by taking a sunrise hot air balloon ride across breathtaking desert oases or embarking on a sunset camel trek across the terracotta sand dunes. Morocco is home to several beautiful desert areas, the main ones being the Merzouga and Zagora deserts, which can be easily accessed from Marrakech or Fez. Share these unique memories and Instagrammable moments with your loved ones.

Mountain Adventures

Morocco is a hiker’s paradise with plenty of scenic walking trails around the astonishing Atlas Mountains that stretch across the middle of the country. Thrill-seekers can challenge themselves to climb to the top of Mountain Toubkal, the highest peak in North Africa, where they will be met by awe-inspiring views and an overwhelming sense of accomplishment. The mountains offer a variety of epic activities, including rock climbing, orienteering, caving, rafting, mountain biking and skiing. Those looking for a more relaxed option can opt for a 4x4 expedition to discover the region’s colourful flora and fauna, dramatic waterfalls and impressive gorges. In the north, the Rif Mountains offer visitors a chance to learn about the area’s agricultural settlements and explore more picturesque natural landmarks.

Cultural Treasures

Discover the impressive ochre architecture and colourful cobbled streets of Marrakech and Taroudant (“Little Marrakech”), where you can find carefully designed mosques, palaces and Koranic schools. Learn about this enchanting country’s fascinating past at the Museum of History and Civilization in the booming capital city of Rabat, or visit wondrous historical landmarks like Hassan Tower and Chellah necropolis. Wander around the charming medinas, 7 of which are UNESCO World Heritage Sites, and explore other captivating attractions such as the largest cathedral in Morocco, the Notre-Dame de Lourdes, or the beachfront Caves of Hercules in Tangier. Marvel at the incredible artwork at Bahia Palace in Marrakech, attend a traditional leather workshop in Fez or seek out beautifully crafted souvenirs like handmade ceramics, patterned carpets and delicate jewellery in bustling souks.

Culinary Pleasures

Embark on a gastronomic journey in Morocco and experience a plethora of authentic delicacies. Try Rfissa, a traditional dish of stewed chicken and lentils seasoned with fenugreek and saffron, or Sellou, a popular pastry consisting of fried almonds and toasted unhulled sesame seeds. Head to Jemaa el Fna square and sample a spectrum of street food or enjoy a romantic candlelit dinner on the beach with Moroccan music in the background. Couscous is the national dish of Morocco, often served with fresh staples like chicken, lamb and vegetables. For those craving home comforts, plenty of international restaurants can be found in tourist spots like Marrakech and Agadir, offering everything from burgers and salads to tasty Italian cuisine.

Best time to visit

Morocco is blessed with year-round sunshine and a sub-tropical climate, meaning summers are very hot and winters are very mild. It is a fabulous destination to catch a glowing tan whether you are relaxing or exploring, as this North African gem enjoys over 3,000 hours of sunshine every year. The weather is warm and pleasant in the spring months of March to May and the autumn months of September and October, making them wonderful times to visit this vibrant country. Temperatures tend to average around 25°C in spring and 21°C in autumn. Marrakech reaches average temperatures of a soaring 40°C in July and August and the deserts reach even higher, but the North Atlantic winds maintain a refreshing breeze in coastal areas. City breaks to Morocco remain sunny and enjoyable even through the winter, with daytime temperatures averaging 12°C. However, it is a good idea to layer up in the evenings as they can get very cold.

“Morocco is a captivating cultural hub filled with endless discoveries and charming hidden gems. With each visit, you can expect to be pleasantly surprised by something new and exciting.

“If this is your first time in Morocco, prepare to be blown away by the abundance of exciting adventures and diverse activities on offer. Whether you are seeking sun-kissed beaches, natural mountain ranges, cosmopolitan cities or tranquil deserts, there is all types of fun for everyone. The amazing restaurants and epic nightlife are great highlights too!

“As soon as you arrive in Morocco, you will be greeted with warm hospitality and glorious sunshine. Don’t miss the chance to explore the streets of Marrakech and Rabat for the ultimate cultural experience of ancient architecture, innovative museums and historical landmarks.”

Iberostar Founty Beach

Experience a fun-filled escape to Iberostar Founty Beach, an all-inclusive beachfront resort in the coastal city of Agadir. This family-friendly haven boasts an outdoor swimming pool, tennis court, fitness centre and a host of activities to keep guests entertained. Enjoy direct access to a sun-kissed sandy beach where an array of exciting water sports are on offer. Treat yourself to an indulgent massage at the spa and an evening of delicious international flavours in the restaurants and bars.

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Kenzi Club Agdal Medina

Nestled in the heart of the enchanting city of Marrakech, the 5-star Kenzi Club Agdal Medina is an exceptional hotel that offers endless hours of fun in the sun for the whole family. This lavish all-inclusive resort features multiple swimming pools, a fitness centre and a tennis court. Guests can unwind with a drink at the poolside bar, explore the beautiful gardens or indulge in a rejuvenating spa treatment.

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LABRANDA Targa Club Aqua Parc

LABRANDA Targa Club Aqua Parc is a vibrant all-inclusive resort with an excellent location in Marrakech. This sun-drenched retreat offers a water park with thrilling slides and a lazy river, perfect for families seeking an exciting getaway. Guests can relax at the soothing spa, maintain their exercise routine at the fitness centre and savour an array of mouth-watering dishes in the hotel’s fabulous restaurants and bars.

Check out LABRANDA Targa Club Aqua Parc